PREM Group launches new hospitality brand

We are delighted to announce the launch of our new business brand PREM Hospitality.

Designed to help promote our portfolio of hotels and serviced apartments as a unique collection of places to stay, we have developed an impressive website which showcases all 38 of our hotels and serviced apartment locations. The website also features information about each property with a focus on our diverse portfolio from boutique city centre hotels to country manor houses. We have also produced a glossy directory which will be placed in each of our 2,990 bedrooms across the group.

CEO of PREM GROUP, Jim Murphy said, “From the 1st of August 2019, every PREM Group operated property will fall under the PREM Hospitality brand and will display the PREM Hospitality plaque outside their door. Each property will be advertised and promoted on our new website Our sales teams will be showcasing our entire collection of properties rather than individual hotels which allows us to cross sell to our already engaged customers. Feedback from our client base has been very positive so far. They like that they now have one central place to find all the information they need about our locations and facilities.”

Since our inception in 1996, we have specialised in operating hotels on behalf of owners and investors and can make a very positive impact on business profitability within a few short months of being on site. Our goal is to provide clients (hotel owners & hotel investors) with a consistently high return on investment over time. Hotel profitability is maximised by regularly assessing the hotel’s performance through the use of customised reporting tools and by benchmarking a hotel’s performance against comparator properties. In recent years, we have bought some of the properties we were leasing or managing as well as purchasing several stand-alone properties which the company had no previous business interests in.

Joanna Doyle