The PREM Group Story
Since its inception in 1996, PREM Group have specialised in operating hotels on behalf of owners and investors making a positive impact on business profitability. Our goal is to provide clients (hotel owners & hotel investors) with a consistently high return on investment over time. PREM Group operate 38 properties across Europe including Ireland, England, Belgium, and the Netherlands. Established in Dublin in 1996 we have grown into one of the leading hotel operators across its territories with a portfolio comprising of leased and managed assets including budget hotels, serviced apartments, city centre hotels, a golf resort and luxury manor house retreats.
Visit our PREM Hospitality website and discover our hotel locations and portfolio: www.prem-hospitality.com
PREM Group by the numbers
6 Independent business units
11 hotel brands
2,990 beds across the group
38 properties (Including Leased, Owned and Managed)
Operating in Ireland, England, Scotland, Belgium, and The Netherlands
1,300 employees under direct report
23 years in business
€70 million turnover forecasted by year end 2019
Offices in Dublin, United Kingdom and Belgium
It all started with Dublin’s First All-Suite Hotel
Back in 1989, a group of Aer Lingus pilots invested in Dublin's first all-suite hotel; Stephen's Hall Hotel, now one of PREM’s landmark properties, PREMIER SUITES. Jim Murphy was appointed the General Manager and eventually joined forces with two of the original pilots, Peter Redden and Gerry McNulty to establish PREM Group in 1996.
With the appointment of Jim Murphy as CEO, the following 10 years saw PREM Group create valuable links worldwide by partnering with Choice Hotels and Wyndham Worldwide with property expansion programmes into the UK and Belgium. These programmes saw the development of the serviced apartment brand PREMIER Apartments in the UK and the Days Inn, Days Hotel and Ramada Brands.
PREM Group began exploring opportunities in mainland Europe and in 2006 acquired the first small hotel group in Antwerp consisting of 3 hotels; Astoria Hotel, Leopold Hotel and Ramada Plaza Hotel. Following these acquisitions, the portfolio grows to incorporate 9 additional properties operating under the Crowne Plaza, Holiday Inn and Holiday Inn Express brands.
Introduction of Flexible Management Services
In 2009, PREM Group recognised that many hoteliers and operators want to tap into professional expertise for specific areas of their business but don't need a full management contract. This saw the birth of Trinity Hospitality Services. The flexible business model allowed hotel owners and operators to select from a list of specialised services which best suit the needs of their business including purchasing, revenue management, digital marketing, guest loyalty, business development, IT and more.
Property Acquisitions & Investment
The following two years PREM Group secured a €30 million investment with Proventus Capital and completed the acquisition of their landmark properties Osprey Hotel, Kildare, Tulfarris Hotel & Golf Resort, Wicklow and Cahernane House Hotel, Killarney. An extensive refurb programme gets underway for all 3 properties totaling €16.8 million to date to include the addition of bedrooms, a state of the art spa, manor house restorations, golf course improvements, general furnishings, decor and resort development for a better guest experience.
Late 2018 saw the acquisition of Aspect Hotel Kilkenny, and in 2019 a €1 million renovation and re-brand project was completed under its new name The Hoban Hotel Kilkenny. Celebrity architect Hugh Wallace of Douglas Wallace Architects was responsible for previous renovation projects, once again oversaw the design.
Launch and Expansion of PREMIER SUITES
Our serviced apartment brand PREMIER Apartments re-branded to PREMIER SUITES in 2016 along with new openings in Glasgow in Ireland, United Kingdom and Continental Europe. The following two years saw further expansion with openings in Reading (2016), Rotterdam (2017) and a second property in Glasgow (2018).
Amsterdam opens in 2020 bringing the the total count of PREMIER SUITES properties to 16.
Trinity Purchasing work with more than 800 hotels and restaurants in Belgium, Luxembourg, the Netherlands, France, Germany, Ireland and the UK. They announced a procurement agreement with Choice Hotels International in 2017, this saw the former becoming a preferred procurement resource with exclusive rights to source branded products for some of Choice’s hotel brands, including Clarion, Comfort and Quality, in select European countries.
Trinity Purchasing were eventually bought over by Avendra in 2019 whom are owned by Aramark, a global leader in food, facilities management and contract catering. PREM group retain strong ties with Trinity Purchasing, remaining one of Trinity’s biggest customers.
The Establishment of Individual Business Units
The success of the purchasing division and increased diversity in its management services spurred on the decision to establish each business unit under PREM group in its own right, allowing each unit to gain better brand recognition with clients and customers.
In 2018 and 2019, PREM Group launched each of their six business units to include our Hospitality Management Division PREM Hospitality, Revenue Management Software RateWise, Digital Marketing Agency Sprint Digital, Groups and Tours Services Trinity Hotel Groups, Loyalty Club Services Rewards From Us To You, and Professional Office Space Services Premier Business Centres. These businesses were established to service independent hoteliers and operators wanted to access specific areas of hospitality expertise without signing up for a full management contract. Our flexible business model means clients can simply select the services that best suit their current and changing needs.
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