Brussels New Opening – Autumn 2023

We are delighted to announce we will manage and operate voco Brussels City North on behalf of Living Tomorrow. The 92-bedroom hotel is currently under construction and is expected to be completed in autumn 2023. The hotel will operate under the voco hotel brand, part of the IHG Hotels & Resorts brand family.

voco Brussels City North is not only the first of its kind in Belgium, but the location will also be unique too. The hotel will be located in one of the main facilities of Living Tomorrow’s new ‘Innovation Campus’; a platform that shows how society will work, live and travel in the future. voco guests will be able to immerse themselves in these innovative experiences during their visit, with a glimpse of what the future of hospitality will look like.

IHG has partnered with innovation platform Living Tomorrow to oversee and deliver the technological processes and innovative platforms. Moreover, there will also be a digital personalized tour along different hubs, which immerge the visitor in different kinds of technologies such as AR,VR and 4D.

The technologies and personalised experiences which will be integrated and utilised at voco Brussels City North will place the hotel at the forefront of the hospitality industry in Belgium.

The state-of-the-art hotel will feature a restaurant and conference centre and will adjoin the Innovation Campus.

Located to the north of the city, the hotel will feature a striking 50-metre tower with huge glass windows providing panoramic views of the Brussels skyline. The site itself will be Europe's largest experimental lab for creating ideas and a vision for the future. In line with the voco hotels ethos, voco Brussels City North will stand out from the crowd, a unique guest experience.

Our CEO, Jim Murphy, commented, “We are delighted that Living Tomorrow has contracted PREM Group as the operators of this dynamic new property, and we are looking forward to the opening of voco Brussels City North. The innovation and technology which will be utilised in both the running of the hotel and by the guests themselves take the hospitality experience to the next level. The discerning traveller, demands and needs the latest technology to be available at their fingertips. We aim to make processes faster, more efficient, and even fun for the guest.”

Willemijn Geels, VP Development Europe, IHG Hotels & Resorts, said, “I’m delighted to announce that we have contracted PREM Group to operate voco Brussels City North, Belgium. PREM Group has a strong track record in operating successful properties in Ireland, the UK and across Continental Europe and we are confident that the property will be a standout hotel within our group and in the Benelux region.”

Yin Oei, CEO, Living Tomorrow, said, “Living Tomorrow is focused on driving the future and we’re excited to partner with IHG to develop this exciting hotel – the first voco in Belgium. The values of voco hotels fit well with our desire to innovate and push boundaries and we know that the strength of the IHG systems will provide a stable platform from which to innovate.”