Sales & Marketing

We will conduct a full review of the hotel's market segments and make recommendations for growth across all relevant markets. Our network of sales people spans Ireland, UK and Continental Europe and we can provide valuable leads and networking opportunities with companies you could not otherwise access on a stand alone basis. We offer comprehensive support in all markets including:

Groups & Tours Representation

Due to a lack of resources, time constraints and the vital contacts, hotels can struggle to break into this market. Our team can instantly open the doors for the hotel to welcome this business. Hotels are represented at key workshops/ trade events in Ireland, UK and Europe and also sold directly to the client via sales calls and direct mail.

Corporate Sales

  • Full review of corporate sales procedures and systems
  • Review of top companies, rates, volumes
  • Implement systems to generate more repeat business
  • Improving and enhancing marketing collateral
  • GDS review (if present)

Weddings

  • Analyse numbers of weddings booked and trends for future months/years
  • Full review of wedding product, menus, marketing collateral, budgets etc
  • Review of wedding contracts, terms and conditions
  • Review hotel's presence online as a wedding destination
  • Recommendations for increasing the number of weddings booked

Meetings & Events

  • Review of pricing
  • Analysis of competitor set
  • Identify how the property is marketed
  • Recommendations for generating more revenue

Leisure Market

  • Assistance in driving more business to the hotel from the leisure market