Betty joined PREM Group in September 2007 following PREM Group’s appointment as manager of the Belgian Global Hotels Group. She is currently responsible for the organisation and implementation of the sales, marketing, and revenue strategy for 16 hotels in Benelux and France. Betty has 24 years’ experience in the Belgian hotel market and began her career as Sales Manager for the Holiday Inn Hasselt in 1991.To date Betty has been involved in the opening of 11 new hotels and the rebranding of two existing hotels. Betty has experience in working with Wyndham, Worldhotels and Accor as well as PREM Group’s own brands Leopold Hotels and Premier Suites. She is currently the chairman of the Commercial Forum Benelux, a marketing collaboration between the 35 Intercontinental Hotels in the Benelux. Betty also serves in the Owners’ Association of Intercontinental Hotels Group in the EMEA region in the Sales & Marketing Sub-Committee as well as in the Global Distribution Revenue Committee of Intercontinental Hotels Group.