Groups and Tours Representation

Mary Daly

Mary Daly
Business Development Manager
Groups & Tours Department


With 18 years experience working with tour operators & travel agents in Ireland, UK, Europe, US and beyond, I bring a wealth of knowledge, expertise & vital contacts in targeting group business for PREM Hotels and our partner hotels across Ireland.

With the difficulties Ireland has experienced during the past few years due to the down turn of the economy and the decrease in the number of corporate & individual leisure guests to hotels , this market segment has remained consistent and continues to deliver business to Ireland.

The long established relationships I have with my clients has insured that hotels continue to welcome this business and from some markets, experience growth. My daily interaction with tour operators through target specific sales is key to maintaining and growing this business into the future.

What can I do to support your business?

  • Due to a lack of resources, time constraints and the vital contacts, independent hotels can find it a struggle to break into this market. PREM Groups Dept can instantly open the doors for the hotel to welcome this business. It takes a long time for an independent hotel to establish a relationship with a tour operator, PREM Groups Dept provides immediate access for the hotel to the key bookers.
  • Hotels are represented at key workshops/ trade events in Ireland, UK & Europe and also sold directly to the client via sales calls and direct mail.
  • PREM Groups Dept will contract group rates to clients on hotels behalf.
  • Independent hotels will automatically be included in PREM Groups Dept preferred hotel programmes with tour operators.
  • PREM Groups Dept generate group bookings for hotels through their dedicated Groups Central Reservations office.

Fields of expertise

  • Building and maintaining relationships with key accounts
  • Securing volume business for hotels
  • The challenge of taking a hotel with no group business to a level where they have reached capacity and cannot take any more groups
  • Increasing hotel revenue
  • Establishing a hotel in this market
  • Persistency in chasing a client for business until it is secured

Client testimonials

Mary Daly has been working with The Harlequin Hotel for a number of years now. We are more than happy to recommend Mary as she has always been professional, approachable and a complete pleasure to deal with and more importantly she has continued to grow our tour revenue and contracted many new groups for Harlequin. We would have no hesitation in recommending her to any hotel.

Lynda Foley, General Manager, Harlequin Hotel Castlebar

We find PREM Groups Department to be very professional and they deliver on their promise. Their contacts are priceless for a small independent hotel which allows us to compete internationally for valuable business. We are delighted with their service which is tailored to suit our needs; allowing us to concentrate on our local markets.

Paul Gill, Managing Director, Claregalway Hotel


Mary Daly | Business Development Manager
PREM Group | 12 Lower Hatch Street, Dublin 2, Ireland
Mobile +353 87 637 9368 | Direct Dial +353 1 639 1115 | Skype marydalyprem

Please view my full executive profile here

Open your door to new business from the major ground handlers and tour operators