PREM Group have an impressive track record of growing Rev-Par and overall
hotel revenue through innovative revenue management strategies. With
extensive experience in the hotel industry, our team will deep dive into the hotel's reservations department and operate as an integral part of their rooms division function.
We will introduce our bespoke rate management systems, implementing best practise and proven techniques to optimise Rev-Par and profitability. Whether it's a small boutique hotel in the countryside or a busy airport hotel, we can help outperform the competition and drive more direct business to the property.
We complete a full health check of the hotels current OTA partners and ensure the property is listed accurately with good photos and descriptions. We may also suggest that the hotel partners with new OTAs that may have potential to deliver business.
While we recognise the importance of the OTAs, we must ensure that the hotel's own website is always the paramount booking channel. Our detailed analysis of booking pace and pick up trends will alert the hotel when to reduce allocation on OTAs, allowing more direct business to flow through at lower commission. Similarly, we ensure that the hotel's best deals are only loaded on the official website, giving customers additional incentives to book direct.