Advantages to hotel franchising

Whether it's a start-up operation in need of a plan, or an existing hotel in need of reviving, our team offer support and assistance every step of the way. Here are just some of the ways a franchise can enhance your business.

Pre-opening support and guidance

• Access to full design manual
• Assistance with property design and renovations
• Access to preferred suppliers

Operations

• Comprehensive operations manual
• Customised training programmes
• Quality Assurance & Customer Feedback programmes

Sales Support

• Dedicated Groups & Tours Department
• Representation at Travel Trade Shows and Workshops
• Corporate Sales Activity

Marketing Support

• Print Campaigns in local, national and specialist press
• Hotel directories distributed worldwide
• PREM Group directories in all guest bedrooms
• Guest loyalty programmes
• The Corporate Club booker loyalty programme
• Individual property brochure
• PR activity

Comprehensive Reservation Delivery

• Connection to all major GDS systems
• Enhanced listing on third party websites
• Design, optimisation and management of dedicated hotel/brand websites
• Centralised groups and tours booking office, one point of contact for operators