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A PROVEN TRACK RECORD IN DELIVERING ONLINE BUSINESS...
 Converting website visitors into hotel reservations is a delicate balance between capturing the right customer, using intuitive software, ensuring effective web design and providing key yield management support. PREM Group can offer an integrated solution for all your e-commerce, digital marketing and social media requirements. Custom Built Booking Engine
Designed in consultation with experienced hotelliers and the technical guys! Range of room types can be loaded with images and USPs Choice of packages and rate types (Advanced Purchase, last minute deals and offers) Security and transparency – showing rates, policies and security certificates gives users reasons to trust the site and hotel Up-selling opportunities – additional services customer might not have thought of Promotional and Corporate codes – issue codes to specific closed user groups Rates and inventory quickly and easily modified Hotel can load own packages and promotions to quickly react to business needs Reporting - comprehensive information with easy access to all e-commerce KPIs through use of meaningful analytics tools.
Search Engine Optimisation
We understand the importance of converting searches into reservations so our sites are designed to be “Google friendly”. By effectively incorporating all the elements used within search engine algorithms we increase the position of our sites in the natural result listings providing excellent return on investment and reducing the requirement for pay-per-click campaigns.
Performance
Hosting on industry leading server farms ensures our hotels sites are available to book all the time. Utilising the latest technology and site design delivering the pages to the user in the shortest possible time – research shows users will not wait more than 7 seconds for a page to load.
Easy to Read, Easy to Navigate
We design the site to present the hotel in a highly user friendly way. Users expect content to be clearly laid out to enable them to quickly find information that’s relevant to them. By breaking content down into discrete, related sections/pages we allow the user to quickly navigate around. Developing a well thought out menu structure from the outset is essential and this good design is carried through with sub-menus and clear headings; features which support search engine optimisation. Accessibility features such as resizable fonts and text tags on images make the site usable for all.
Relevant Content for Today’s Online User
A picture is worth a thousand words and we use images appropriately to provide supporting information to the text, as well as making the site more appealing. Videos and virtual tours add to enhance the users’ understanding of the product. By offering more information (for example a video walk through of a bedroom) than our competitors, customers feel they are better informed about our product and are more likely to make the booking with us. Multi Lingual Capabilities
Our websites can be translated into any language making them ultra user-friendly, and even more SEO friendly!
User Generated Content (UGC)
UGC continues to become an increasingly valuable contribution to the guests decision making process. By hosting genuine guests reviews from past stayers, and testimonials within our own websites we reassure bookers of the quality of our products and service. Our functionality to provide management responses to each review gives guests confidence in the hotels commitment to guest satisfaction.
Social Media
Social Media continues to grow beyond all expectations. It allows you to establish a relationship with your customer like no other media has previously allowed. You can enjoy 1-1 contact where you are getting regular feedback on how your customers are reacting to your product and marketing messages. It offers an opportunity for you to establish yourself as an expert in your market and destination. Last but not the least, social media optimization is the next generation of Internet Marketing. Search Engines are now giving higher relevance to websites who are connected through different social media channels. So where do you start? Talk to us now, we can help. Blogs
A blog is an easy way to bring all types of media together which can be pulled into other social media sites such as Facebook and You Tube. Some online marketing professionals say that BLOG stands for ‘Better Listing On Google’. While that’s not always true, it is proven that search engines love new, fresh content. A website which has a regularly updated blog will be preferred by Google over a website which is left sitting with old, outdated content.Your web presence no longer focuses on just your own website, you need to be seen in many different places online. The more times you show up, the more likely you are to make a sale.Customer’s love insider information, so let’s give it to them. Whether it’s a tip about coming down early for breakfast to avoid queues, or an insider guide to the best seats in your local theatre, potential guests will love that you have made the effort to give them a better holiday experience, and are therefore more likely to book with you. E-Marketing
Collection and sorting of customer information in line with the Data Protection Amendment Act 2003 ensures we have a relevant and concise database of past and potential guests on file. This database can be tailored and tweaked to your target market. E-Vouchers
Our gift voucher system makes it easy for your hotel to secure incremental revenue. With over 40 participating hotels, guests can choose an e-voucher or a traditional voucher via post in either euro and sterling currencies. Visit www.hotelgiftvouchers.com Call Centre
Our Dublin based call centre agents can seamlessly book your hotel, as the inventory and rates from your website feed directly into our CRS system. We'd be delighted to talk to you about how we can improve your online conversion and drive more business through your own website. For more information, please contact Joanna Doyle. Tel: 00353 1 639 1129
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