Jim Murphy - PREM Group’s Managing Director
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Four of Ireland’s PREM Group managed, Days Hotels, have received the top award of five ‘sunbursts’in the 2008 Days Hotel +GX, quality assurance programme.Days Hotel Tullamore , Days Hotel Dublin Park West; Days Hotel Kilkenny; Days Hotel Galway and Days Hotel Dublin Airport all scooped the accreditation after their audit results were issued by Wyndham Hotel Group this month. Days Inn Rathmines received a commendable 4 sunbursts.This is the second year in a row that the Irish Days Hotels have achieved this award which aims to promote product consistency, increase brand awareness and enhance guest loyalty across the Days Hotel chain worldwide. The programme involves an inspector conducting an unannounced visit and review of the hotel from a guest’s perspective including reviewing the property’s physical condition; appearance; cleanliness; and compliance with Days Inn standards. The ratings are then published in the Days Inn directory and on the Days Hotel website so guests can recognise these properties as hotels which have exceeded standards of cleanliness, quality and service. 

  • ITIC has just completed a joint report on the coach tourism sector with the Coach Tourism and Transport Council (CTTC) and the Irish Tour Operators Association (ITOA).  The report was launched in Dublinyesterday by Dr Martin Mansergh T.D., Minister of State for Arts, Sport & Tourism.


 

  • In a summer of gloomy news and reports, there is much here to be upbeat about.  The demand for coach touring holidays in Ireland increased by 56% between 2002 and 2006.  In the same period the overall number of overseas tourists visiting Ireland increased by just 25%, while the number on holiday increased by just 15%.  Coach tourism outperformed the market by a large margin.
  • This performance would have continued through 2007, although it appears that there will be at least a moderation in growth this year.
  • In all about 400,000 visitors took coach tours in Ireland last year.  Over half arrived here by air, while the balance came by sea.
  • Britain is our largest source market for coach touring visitors with about 40%, followed by North America with almost 35%, with the fastest growing market Continental Europe producing over 17%.
  • How often have you heard it said of coach tourism that it is a declining market, the people are older?  What a load of rubbish.  More people are getting older all the time; in fact demographics in all our main source markets (including the domestic market) are such that the future best prospects for Irish tourism will be in the older age groups.  The baby boomer generation is just starting to retire.  They are wealthier, fitter and have more time on their hands to travel than any previous generation.
  • The quality of the touring coaches these days is brilliant, offering air-conditioned luxury that matches sitting room comfort.  Younger people and families are now buying coach tours for choice and comfort.
  • But there are challenges ahead for Ireland’s coach tour business.  Driver and tour guide recruitment has been difficult in recent years for a variety of reasons, but mainly because of the unsocial working hours.  Despite that, the sector is positive about the future.  For a copy of the full report go to www.itic.ie and you will find it under “Research”.

Thanks to Brian Fahy of Action Recruitment for this little bit of initiative to help us get through all the doom and gloom that is surrounding the country at the moment  .

“We are proud to announce tomorrow ( July 8th) as NATIONAL CONFIDENCE DAY  the current gloom around our national economic uncertainty has impelled us to ask all our contacts to inspire their colleagues, friends, relatives and business associates to adopt a more confident approach to their jobs and lives in general.

Here are some thoughts that may help you get started, if you have more interventions we would love to hear them.

 

SMILE

  Add your own confidence ideas

  Compliment a colleague, customer , supplier,

  Call your mother, sister, brother, aunt etc

  Whistle, sing, dance (not all at the same time of course)

  Send someone a card.

  Wear your loudest tie

  Pay a bill.

  Make a donation

  Set some challenging Goals

  Play a trick on someone (not a confidence trick)

  Stand tall

  Give someone a hug

  Take a deep breath

  Walk the dog

  Tell a joke

  Take someone (or yourself) to lunch

  Do someone else a favour and ask for their help (people love to help)

 

 

Confidence

 

 

 

 

Kind Regards,

Brian Fahy

Ancora Imparo

Action recruitment”

This is another relevant article from IBEC . 

  • “What is it with the seemingly endless instability of oil prices?  Is the world consuming too much, or is it that out-of-control speculators are responsible for today’s unsustainably high prices?  In truth nobody knows for sure, but it is probably a bit of both.
  • Given that we are an island destination, our visitors can only get here by air or by ferry so the future well being of tourism is very dependent on there being adequate oil supply at reasonable prices, for both producer and consumer.
  • Consider this.  The Chief Executive of Northwest Airlines, Doug Steenland, appeared before a Congress Committee in Washington D.C. last week, and among other things he pointed out that, “worldwide daily demand for oil had only increased by 2% in the past year although the oil price had risen by 100%”.
  • Doug is strongly of the view that speculation in the commodity markets is a major cause of the rise in the price of oil.  He says the volume of speculative activity is excessive and that additional regulation is necessary because it has placed upward pressure on oil prices irrespective of market fundamentals.
  • On the other had, Tony Hayward, the Chief Executive of BP, said yesterday that the argument that speculators are to blame is a myth, adding that supply was not responding adequately to rising demand.
  • So where is all this oil coming from and who is using it?  The following are the top 10 world producers according to the Financial Times, with the number of barrels per day shown:
  • But here’s the more interesting thing, who are the top consumers, again barrels per day:

High oil prices have widespread economic impact across all sectors, but perhaps none more so than in aviation.  In March of this year the International Air Transport Association (IATA – they represent over 90% of the world’s airlines) were predicting an industry profit of $4.5 billion for this year, based on an average oil price of $86 a barrel.  “For every $ that the price of fuel increases our costs go up by $1.6 billion”, says IATA.

  • Fast-forward to June and IATA believe that with an oil price of $135 per barrel for the rest of the year, the potential loss for 2008 could reach $6.1 billion.
  • Over the past 60 years the aviation industry generated $11.5 trillion in revenue and just $32 billion in profits.  Average margin has been just 0.3%, and the industry carries $190 billion in debt.  Since 2001, airlines have achieved massive change, fuel efficiency improved 19% and non-fuel costs dropped 18%.  But of course the skyrocketing price of oil has eaten up those gains, and then some.
  • So, challenging times ahead would appear at this juncture to qualify for the understatement of the year award.  Nevertheless, aviation has achieved remarkable things in the past and will again.  Science and technology will find ways to progress, just as the industry went from the Wright brothers to the jet age in 50 years.
  • The industry intends to improve fuel efficiency by a further 25% by 2020, and they have an even bigger plan, to build and operate a commercial airliner that produces no net carbon emissions, within the next 50 years.
  • In the much shorter term the world needs to establish what really is driving the price of oil and deal with that.  Otherwise the prediction by the President of OPEC last Thursday that prices could reach $170 a barrel in the coming months could come to pass.  He says the reasons are a weak US dollar and pressure on Iran, and he also says “there is more than enough oil in the market to meet international demand”.
  • But on the other hand a spokesman for Gazprom, the Russian energy giant, said last week too that OPEC had no real influence on the global oil market anymore.  His cheery view is that competition for energy resources was growing all the time, and he predicts $250 a barrel next year.
  • And just when you thought you had all the bad news, today ABC News, citing a Pentagon source, says Israel is likely to attack Iran’s nuclear facilities this year.  That’s not likely to do much for price moderation, were it to happen.  Indeed it could make the predications by the men from OPEC and Gazprom look modest, for a time at least.
  • “Take away the excess speculators who are in the market purely for the ride, and oil prices could drop by half”.  That’s the view of Michael W. Masters, a hedge fund manager who’s been advising Congress this year.  “There are no lines at the gas pumps and there is plenty of food on the shelves”, said Masters.  If only it were that simple, but the sad reality for now is that no one knows for sure what’s the cause of the high prices.  Let’s hope they find out soon.”
     

July 1st 2008

   
   



 

In the current difficult business climate it is great to see Tourism Ireland going aggressively after the UK market .British holidaymakers are continuing to travel and we need to keep a very strong presence in this market .The following is some more detail on the campaign from Tourism Ireland . “The most intensive tourism promotion ever undertaken for the island of Ireland in
Great Britain is under way right now. Over the first half of 2008, Tourism Ireland has invested more than €10.4M / £7M in a wide-ranging marketing programme designed to boost holidays and short breaks through the spring and into the peak season.  A busy “fall” promotional campaign is also currently on the drawing board.
Long holidays, car touring, short breaks and city breaks, activities such as golf, walking, equestrian, angling, as well as business tourism have been actively promoted. Themes
for publicity and promotions have included food, festivals, culture and heritage. Campaigns have also highlighted the specific attractions of Ireland’s Regions and of Northern Ireland, emphasising how easy it is to get here directly by sea and air.
Keeping the island of Ireland top of mind for British holidaymakers is vital, recognising
that it will be a tough market for all of us this year as economic uncertainty depresses consumer confidence and outbound travel and exchange rates affect travel to Eurozone destinations. 
 
Our more tactical approach this year puts the spotlight on an extensive range of good value offers from industry partners across the island and from market-based carriers and operators.

On the 13th June PREM Group launched a customer feedback tool on our Days Hotel Ireland website (see my Blog dated 13/06/2008) .We believe that we are the first Irish hotel chain to post real live guest reviews on our own website .Days Hotel Dublin Airport was the first to trial this initiative and it is great to see the guest reviews starting to come through . You can see these guest comments at www.dayshoteldublinairport.com simply click on the ‘reviews’ button . This feedback is usefully for our future guests to get a feel for our hotels before booking , but it also gives us some very valuable feedback on our business and how we can improve .The guest review facility will be rolled on all our Days Hotel and Inn websites in the next few weeks .We will also provide this service on some of our hotel websites in the UK and Belgium in the near future .

Last Friday ,as the results came in, I was a little disappointed that Ireland rejected the Lisbon Treaty . But over the weekend as I listened to the various opinions I began to wonder whether the NO vote was such a bad thing after all . What has really struck struck me more than anything has been the total lack of planning by the powers of be for the possibility that this treaty would be defeated by the Irish electorate . Surely in a closely fought contest there was always the possibility that the No’s would win and and a plan should have been put in place for that eventuality .

So we now have a situation where an estimated three million Irish voters look likely to have plunged the European Union, a bloc of nearly 500 million people, into chaos by their rejection of the Lisbon Treaty. Is it our fault that we have expressed our democratic right and rejected this treaty . Regardless whether you were for or against this Treaty ,those people charged for bringing this to a public vote should have prepared for either one of the two outcomes . So when we see reports of the European Union being plunged into chaos ,we should not blame the Irish public but those people who did not consider this out come and who failed to have the plan B ready .

Ireland is the only country in Europe to hold a referendum on the treaty. That’s because in order to accept some of the changes in power from Dublin to Brussels, the Irish Constitution must be changed.

Of course, the treaty’s proponents rightly pointed out that few countries in Europe have benefited from the EU’s largesse more than than Ireland. More than three decades of subsidies from the EU, in part, helped transform Ireland from Europe’s sick man into its most prosperous country. Now Irish supporters of the treaty are rightly worried that their influence in Europe will be badly diminished.

So what’s next? Brian Cowen will have to go to next week’s meeting in Brussels embarrassed that his attempts to convince voters of the treaty’s merits have failed. The bigger impact is, of course, on the credibility and future of the EU itself. But going back to the drawing board will prove difficult as the Lisbon treaty was already the product of years of tortuous negotiations.

In the meantime PREM Group ,like a lot of Irish company’s ,will continue to grow our business throughout Europe .We will continue to work closely with our colleagues in the UK,France and Belgium and look forward to opening Hotels in Germany and the Netherlands in the near future . We will continue to do business while we let our politicians deal with the wishes of the people . Maybe next time they won’t take those wishes for granted .

PREM Group have just launched an online customer feedback tool on all our Days Hotel Ireland websites.I believe we are the first hotel chain to post real live guest reviews on our own website (I know other third party websites such as booking.com and tripadvisor.com are doing it, but the individual hotel chains aren’t). The process works as follows: 2-3 days after the guest has stayed, our system will send them an automated e-mail from the hotel, requesting feedback on various aspects of their stay. The feedback is then automatically sent to the General Manager for review. He can also contact the guest if any serious issue has arisen. The reviews are then responded to by the GM and posted live on the hotel website. Research shows that 61% of guests now rate customer reviews as their number one influential factor when booking a hotel.

The reviews will be rolling, and will be continually updated as new comments are added.

The Days Hotel Dublin Airport is the first hotel to go live today . We plan to roll this facility out across our portfolio over the coming months .You can see how the reviews are going in Dublin Airport by logging on to www.dayshotelsireland.com

 

 

PREM Group previewed the new room for the Bedford Hotel Liege to a invited group of guests this week . The new room was very well received and we are now working on a programme to refurbish all 148 rooms by the end of 2008 . The hotel will be re-branded the Ramada Plaza Hotel Liege and will confirm its status as the best 4 star hotel in the city. The total investment in this hotel will be in excess of €1.5 million and will ensure PREM Groups commitment to Liege for years to come .

High Resolution Press Images:

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We are not the only company to have seen the attractiveness of investing in Belgium with 175 foreign investment deals happening in 2007 . 

Belgium remains one of the most attractive countries in Europe for Foreign investment .

The political crisis seems to have had little impact on foreign investment in Belgium. Ernst & Young registered 175 foreign investment projects last year, earning Belgium fifth position amongst the most attractive investment destinations in Europe, with only the UK, France, Germany and Spain currently performing better. However, Belgium is ahead of The Netherlands, Ireland and Denmark. The Americans in particular are investing in Belgium (49 investment projects), followed by the French (21), the British (16), the Dutch (14) and the Germans (13).

De Standaard /Vlaams-Brabant/Brussel ; Thursday 05 June 2008 ; p.25