Jim Murphy - PREM Group’s Managing Director
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Four of Ireland’s PREM Group managed, Days Hotels, have received the top award of five ‘sunbursts’in the 2008 Days Hotel +GX, quality assurance programme.Days Hotel Tullamore , Days Hotel Dublin Park West; Days Hotel Kilkenny; Days Hotel Galway and Days Hotel Dublin Airport all scooped the accreditation after their audit results were issued by Wyndham Hotel Group this month. Days Inn Rathmines received a commendable 4 sunbursts.This is the second year in a row that the Irish Days Hotels have achieved this award which aims to promote product consistency, increase brand awareness and enhance guest loyalty across the Days Hotel chain worldwide. The programme involves an inspector conducting an unannounced visit and review of the hotel from a guest’s perspective including reviewing the property’s physical condition; appearance; cleanliness; and compliance with Days Inn standards. The ratings are then published in the Days Inn directory and on the Days Hotel website so guests can recognise these properties as hotels which have exceeded standards of cleanliness, quality and service. 

  • ITIC has just completed a joint report on the coach tourism sector with the Coach Tourism and Transport Council (CTTC) and the Irish Tour Operators Association (ITOA).  The report was launched in Dublinyesterday by Dr Martin Mansergh T.D., Minister of State for Arts, Sport & Tourism.


 

  • In a summer of gloomy news and reports, there is much here to be upbeat about.  The demand for coach touring holidays in Ireland increased by 56% between 2002 and 2006.  In the same period the overall number of overseas tourists visiting Ireland increased by just 25%, while the number on holiday increased by just 15%.  Coach tourism outperformed the market by a large margin.
  • This performance would have continued through 2007, although it appears that there will be at least a moderation in growth this year.
  • In all about 400,000 visitors took coach tours in Ireland last year.  Over half arrived here by air, while the balance came by sea.
  • Britain is our largest source market for coach touring visitors with about 40%, followed by North America with almost 35%, with the fastest growing market Continental Europe producing over 17%.
  • How often have you heard it said of coach tourism that it is a declining market, the people are older?  What a load of rubbish.  More people are getting older all the time; in fact demographics in all our main source markets (including the domestic market) are such that the future best prospects for Irish tourism will be in the older age groups.  The baby boomer generation is just starting to retire.  They are wealthier, fitter and have more time on their hands to travel than any previous generation.
  • The quality of the touring coaches these days is brilliant, offering air-conditioned luxury that matches sitting room comfort.  Younger people and families are now buying coach tours for choice and comfort.
  • But there are challenges ahead for Ireland’s coach tour business.  Driver and tour guide recruitment has been difficult in recent years for a variety of reasons, but mainly because of the unsocial working hours.  Despite that, the sector is positive about the future.  For a copy of the full report go to www.itic.ie and you will find it under “Research”.

Thanks to Brian Fahy of Action Recruitment for this little bit of initiative to help us get through all the doom and gloom that is surrounding the country at the moment  .

“We are proud to announce tomorrow ( July 8th) as NATIONAL CONFIDENCE DAY  the current gloom around our national economic uncertainty has impelled us to ask all our contacts to inspire their colleagues, friends, relatives and business associates to adopt a more confident approach to their jobs and lives in general.

Here are some thoughts that may help you get started, if you have more interventions we would love to hear them.

 

SMILE

  Add your own confidence ideas

  Compliment a colleague, customer , supplier,

  Call your mother, sister, brother, aunt etc

  Whistle, sing, dance (not all at the same time of course)

  Send someone a card.

  Wear your loudest tie

  Pay a bill.

  Make a donation

  Set some challenging Goals

  Play a trick on someone (not a confidence trick)

  Stand tall

  Give someone a hug

  Take a deep breath

  Walk the dog

  Tell a joke

  Take someone (or yourself) to lunch

  Do someone else a favour and ask for their help (people love to help)

 

 

Confidence

 

 

 

 

Kind Regards,

Brian Fahy

Ancora Imparo

Action recruitment”



 

In the current difficult business climate it is great to see Tourism Ireland going aggressively after the UK market .British holidaymakers are continuing to travel and we need to keep a very strong presence in this market .The following is some more detail on the campaign from Tourism Ireland . “The most intensive tourism promotion ever undertaken for the island of Ireland in
Great Britain is under way right now. Over the first half of 2008, Tourism Ireland has invested more than €10.4M / £7M in a wide-ranging marketing programme designed to boost holidays and short breaks through the spring and into the peak season.  A busy “fall” promotional campaign is also currently on the drawing board.
Long holidays, car touring, short breaks and city breaks, activities such as golf, walking, equestrian, angling, as well as business tourism have been actively promoted. Themes
for publicity and promotions have included food, festivals, culture and heritage. Campaigns have also highlighted the specific attractions of Ireland’s Regions and of Northern Ireland, emphasising how easy it is to get here directly by sea and air.
Keeping the island of Ireland top of mind for British holidaymakers is vital, recognising
that it will be a tough market for all of us this year as economic uncertainty depresses consumer confidence and outbound travel and exchange rates affect travel to Eurozone destinations. 
 
Our more tactical approach this year puts the spotlight on an extensive range of good value offers from industry partners across the island and from market-based carriers and operators.

On the 13th June PREM Group launched a customer feedback tool on our Days Hotel Ireland website (see my Blog dated 13/06/2008) .We believe that we are the first Irish hotel chain to post real live guest reviews on our own website .Days Hotel Dublin Airport was the first to trial this initiative and it is great to see the guest reviews starting to come through . You can see these guest comments at www.dayshoteldublinairport.com simply click on the ‘reviews’ button . This feedback is usefully for our future guests to get a feel for our hotels before booking , but it also gives us some very valuable feedback on our business and how we can improve .The guest review facility will be rolled on all our Days Hotel and Inn websites in the next few weeks .We will also provide this service on some of our hotel websites in the UK and Belgium in the near future .

Last Friday ,as the results came in, I was a little disappointed that Ireland rejected the Lisbon Treaty . But over the weekend as I listened to the various opinions I began to wonder whether the NO vote was such a bad thing after all . What has really struck struck me more than anything has been the total lack of planning by the powers of be for the possibility that this treaty would be defeated by the Irish electorate . Surely in a closely fought contest there was always the possibility that the No’s would win and and a plan should have been put in place for that eventuality .

So we now have a situation where an estimated three million Irish voters look likely to have plunged the European Union, a bloc of nearly 500 million people, into chaos by their rejection of the Lisbon Treaty. Is it our fault that we have expressed our democratic right and rejected this treaty . Regardless whether you were for or against this Treaty ,those people charged for bringing this to a public vote should have prepared for either one of the two outcomes . So when we see reports of the European Union being plunged into chaos ,we should not blame the Irish public but those people who did not consider this out come and who failed to have the plan B ready .

Ireland is the only country in Europe to hold a referendum on the treaty. That’s because in order to accept some of the changes in power from Dublin to Brussels, the Irish Constitution must be changed.

Of course, the treaty’s proponents rightly pointed out that few countries in Europe have benefited from the EU’s largesse more than than Ireland. More than three decades of subsidies from the EU, in part, helped transform Ireland from Europe’s sick man into its most prosperous country. Now Irish supporters of the treaty are rightly worried that their influence in Europe will be badly diminished.

So what’s next? Brian Cowen will have to go to next week’s meeting in Brussels embarrassed that his attempts to convince voters of the treaty’s merits have failed. The bigger impact is, of course, on the credibility and future of the EU itself. But going back to the drawing board will prove difficult as the Lisbon treaty was already the product of years of tortuous negotiations.

In the meantime PREM Group ,like a lot of Irish company’s ,will continue to grow our business throughout Europe .We will continue to work closely with our colleagues in the UK,France and Belgium and look forward to opening Hotels in Germany and the Netherlands in the near future . We will continue to do business while we let our politicians deal with the wishes of the people . Maybe next time they won’t take those wishes for granted .

PREM Group have just launched an online customer feedback tool on all our Days Hotel Ireland websites.I believe we are the first hotel chain to post real live guest reviews on our own website (I know other third party websites such as booking.com and tripadvisor.com are doing it, but the individual hotel chains aren’t). The process works as follows: 2-3 days after the guest has stayed, our system will send them an automated e-mail from the hotel, requesting feedback on various aspects of their stay. The feedback is then automatically sent to the General Manager for review. He can also contact the guest if any serious issue has arisen. The reviews are then responded to by the GM and posted live on the hotel website. Research shows that 61% of guests now rate customer reviews as their number one influential factor when booking a hotel.

The reviews will be rolling, and will be continually updated as new comments are added.

The Days Hotel Dublin Airport is the first hotel to go live today . We plan to roll this facility out across our portfolio over the coming months .You can see how the reviews are going in Dublin Airport by logging on to www.dayshotelsireland.com

 

 

PREM Group previewed the new room for the Bedford Hotel Liege to a invited group of guests this week . The new room was very well received and we are now working on a programme to refurbish all 148 rooms by the end of 2008 . The hotel will be re-branded the Ramada Plaza Hotel Liege and will confirm its status as the best 4 star hotel in the city. The total investment in this hotel will be in excess of €1.5 million and will ensure PREM Groups commitment to Liege for years to come .

High Resolution Press Images:

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We are not the only company to have seen the attractiveness of investing in Belgium with 175 foreign investment deals happening in 2007 . 

Belgium remains one of the most attractive countries in Europe for Foreign investment .

The political crisis seems to have had little impact on foreign investment in Belgium. Ernst & Young registered 175 foreign investment projects last year, earning Belgium fifth position amongst the most attractive investment destinations in Europe, with only the UK, France, Germany and Spain currently performing better. However, Belgium is ahead of The Netherlands, Ireland and Denmark. The Americans in particular are investing in Belgium (49 investment projects), followed by the French (21), the British (16), the Dutch (14) and the Germans (13).

De Standaard /Vlaams-Brabant/Brussel ; Thursday 05 June 2008 ; p.25

 Premier Apartments Liverpool have won the award for Best Self-Catering Accommodation 2007/2008 at The Annual Mersey Partnership Tourism Awards held last night!Hosted by BBC North West Tonight presenter Ranvir Singh, the event was held at the BT Convention Centre, part of the stunning new Arena development at Kings Dock. More than 500 guests enjoyed a night that rewarded the region’s hotels, visitor attractions, venues, bars and restaurants.After a rigorous process undertaken by independent representatives from the business community including specialists from the hospitality and tourism sectors. All entries across all categories in this year’s awards were assessed and judged  by a panel of 5 senior business figures. This panel compiled a short list of entrants considered eligible to be entered in the 2nd round of Judging. The businesses and organisations represented on the short-list were then visited and assessed by specially trained researchers acting as “Mystery Shoppers who completed written reports detailing their experiences at each finalist.

 

“Premier Apartments Liverpool were noted for their excellent customer feedback, and a focus on repeat and business customers. They also demonstrated a commitment to staff training and a true understanding of their market.”As a result of our fantastic win, we are now in the running for the Regional Tourism Awards being held later this year!   The photo above shows GM Marie Melling and her team collecting the award .

 

High Resolution Press Images:

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