Holiday Inn new branding
I have been subscribed to Hotel Blogs by Guillaume Thevenot for some time now and it is by far the best hotel blog out there . You can check it out at :
http://www.hotel-blogs.com/guillaume_thevenot/
I copy below a recent post from Guillaume on the re-branding by Holiday Inn . We operate 5 Holiday Inn’s and three Holiday Inn Express in Belgium and France . I agree with Guillaume’s opinion of the re-branding .Both IHG and there franchisees are investing a lot of money in this re-branding and I believe this increased profile will deliver a business premium to these property’s over the next few years . In the current climate that cant be a bad thing .
“The Intercontinental Hotel Group (we say IHGin the hotel industry), proud owner of the most famous hotel brands in the world, announced a while ago a major face-lift to their brand image. The most noticeable change has been on the Express by Holiday Inn that is now known as Holiday Inn Express. We start to see more and more of the new logo with the new name on the front of hotels across the UK and I believe this was a wise move.
I have never quite understood this Express by Holiday Inn name. Neither my friends and family who are not necessary from the hotel business. They all remember they stayed in a Holiday Inn but never mentioned correctly the brand “Express by”. Therefore the new brand Holiday Inn Express makes total sense. Easier to remember and it’s more appealing to the consumer. Stay in a Holiday Inn but with less formal attributes and less expensive.
The logo also has changed dramatically as you can see above .
I believe the new logo is refreshing and more closer to today’s big brands identities. I notice it more and more when I take the train and see hotels on my journey. Is that the same for you?
Having said that, the corporate website of IHG still refers back to the old logo. I am sure it will take a while to transition to the new brand and the new name across all their properties throughout the world.”
by Guillaume Thevenot
