Tourism Ireland Launch Multi-Million Tourism Drive in Great Britain
| In the current difficult business climate it is great to see Tourism Ireland going aggressively after the UK market .British holidaymakers are continuing to travel and we need to keep a very strong presence in this market .The following is some more detail on the campaign from Tourism Ireland . “The most intensive tourism promotion ever undertaken for the island of Ireland in Great Britain is under way right now. Over the first half of 2008, Tourism Ireland has invested more than €10.4M / £7M in a wide-ranging marketing programme designed to boost holidays and short breaks through the spring and into the peak season. A busy “fall” promotional campaign is also currently on the drawing board. |
| Long holidays, car touring, short breaks and city breaks, activities such as golf, walking, equestrian, angling, as well as business tourism have been actively promoted. Themes for publicity and promotions have included food, festivals, culture and heritage. Campaigns have also highlighted the specific attractions of Ireland’s Regions and of Northern Ireland, emphasising how easy it is to get here directly by sea and air. |
| Keeping the island of Ireland top of mind for British holidaymakers is vital, recognising that it will be a tough market for all of us this year as economic uncertainty depresses consumer confidence and outbound travel and exchange rates affect travel to Eurozone destinations. Our more tactical approach this year puts the spotlight on an extensive range of good value offers from industry partners across the island and from market-based carriers and operators. “ |
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