PREM Group have just launched an online customer feedback tool on all our Days Hotel Ireland websites.I believe we are the first hotel chain to post real live guest reviews on our own website (I know other third party websites such as booking.com and tripadvisor.com are doing it, but the individual hotel chains aren’t). The process works as follows: 2-3 days after the guest has stayed, our system will send them an automated e-mail from the hotel, requesting feedback on various aspects of their stay. The feedback is then automatically sent to the General Manager for review. He can also contact the guest if any serious issue has arisen. The reviews are then responded to by the GM and posted live on the hotel website. Research shows that 61% of guests now rate customer reviews as their number one influential factor when booking a hotel.
The reviews will be rolling, and will be continually updated as new comments are added.
The Days Hotel Dublin Airport is the first hotel to go live today . We plan to roll this facility out across our portfolio over the coming months .You can see how the reviews are going in Dublin Airport by logging on to www.dayshotelsireland.com
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on Friday, June 13th, 2008 at 1:14 pm and is filed under General, Prem Group Ireland, Prem Group UK, Prem Group in Europe.
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