Dublin Regional Tourism Authority has just published a Tourism Plan for the year 2008 to 2010. It is ambitious in its objectives planning to grow overseas visitor numbers by 6.5% per annum, with associated revenue growing by 8% yearly. That would mean by 2010 that 5.5 million visitors to the Capital of Ireland would generate revenue of just short of €2 billion. The city break market in Europe is highly competitive with London, Paris, Rome and Prague by far the most popular city destinations. London tops the numbers list with in excess of 36 million visitors per annum. Barcelona, Vienna, Dublin and Amsterdam come in next with an average 7.5 million bednights each. Dublin is performing extremely well given that all the other destinations are easily accessed by train and road while visitors to Dublin will invariably fly. Therefore Dublin Airport remains crucial to the continued success of the city. 24 million passengers passed through Dublin Airport last year, a facility that is designed for far fewer numbers than that. Granted there have been improvements in recent months with the opening of Pier D, yet I believe the airport is fast nearing its capacity. The Dublin Regional Tourism Authority has set an ambitious target to grow visitors to Dublin between 2008-2010. The success of this plan is dependant, in part, on the improved infrastructure in and around the city. The new Terminal 2 at Dublin Airport and the National Conference Centre are not due to open until 2010. I wonder if the growth plans can be achieved without these two pieces of the jigsaw being in place?
This entry was posted
on Wednesday, January 30th, 2008 at 2:16 pm and is filed under General, Prem Group Ireland.
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