Jim Murphy - PREM Group’s Managing Director
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Premier Apartments Liverpool has won for the second year in succession the Self Catering Award with their local Regional Tourist Body, Mersey Tourism. Once again beating many new Serviced Apartments products in the city and in particular their main 4 star competitor, Staybridge.  I want to congratulate  Marie Melling and her excellent team at Premier Apartments Liverpool , it is a well deserved award .Last month  Premier Apartments Liverpool was  selected as the PREM Group property of the year . The reviews continually confirm this locations excellence in Customer Care and a well cared for product and I have no doubt the judging panel reference these reviews.

 

 
         
 

  • In March of this year the Ideas Campaign, an independent, citizen’s initiative based in Ireland, was launched.  The driving force behind this was Aileen O’Toole of AMAS, the online consulting specialists, and its principal objectives were to:

    -  seek citizens ideas for Irish economic recovery and renewal,
    -  help stimulate a debate about solutions to our economic problems,
    -  set a challenge to people in Ireland to be innovative and creative, and to play their part in planning the country’s economic recovery.

  • The response was enormous.  In terms of the number of ideas received, tourism was one of the top three categories.  Many of the ideas came from overseas from the Irish diaspora.  There was a real sense of tourism’s importance to the Irish economy and innovations were in plentiful supply.
  • The tourism ideas ranged from the zany like, “create a very large Irish-themed Euro Disney-style fun park called Tir na nOg” to the practical like, “extend the current free travel scheme for Irish citizens aged 66+ to all EU citizens in the same age category”.
  • One suggested that free flights be given to tourists who fly at off-peak times and agree to stay at least one week.  Carriers please note.
  • Another helpfully suggested that “politicians who normally travel abroad for St Patrick’s Day should stay at home and invite and entertain people from other countries here instead”.

    Indeed it may have been the same person who also said, “we have the largest government per head of population – we should reduce the number of elected representatives”.

  • Excise duties came in for lots of criticism, perhaps best encapsulated by the person who simply said. “remove the large taxes on pints”.  Bless him, oops maybe it’s a her.
  • To read the dozens and dozens of other tourism ideas go to http://www.ideascampaign.ie/add-your-idea/tourism/tourism-1/
  • If you wish to go beyond tourism, the overall Ideas Campaign Action Plan is available on www.ideascampaign.ie, and it is well worth a browse.

The team at Premier Apartments Manchester held a sales blitz in Manchester’s Piccadilly train station last week . The idea was to target travelers who may require accommodation and to raise awareness for the wonderfully product that we have in the city . The day was a great success throwing up a number of good leads . Don’t they all look well turned out ?

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 A spectacular party was help in Antwerp last night to celebrate the opening of Leopold Hotel Antwerp last night . Nearly 300 guests , including His Excellency Mr Brian Nason the Irish Ambassador to Belgium ,enjoyed a stunning buffet prepared by a team of chefs from PREM Groups hotels in Belgium washed down by wine , beer and champagne . I had the honour of officially opening the hotel with Mr Philip Heylen , Mayor of Culture and Tourism for Antwerp . The PREM team in Belgium did us proud on the night by creating something really special to launch this beautiful new hotel product .The Leopold Hotel Antwerp is the result of a €2.3 million conversion of the Carlton Hotel.  This 4-star property is located at Antwerp’s Central Park, just around the corner of Antwerp’s renowned shopping streets De Keyserlei and the Meir, the Central Station, the Diamond district and most of Antwerp’s cultural attractions.  All 127 guest rooms are fully renovated offering special features such as high quality Hypnos beds, ipod docking stations and free internet. The spacious rooms are decorated in contemporary and warm colours contrasting the ebony coloured furniture.  The hip hub of the hotel will be the lounge bar where guests can enjoy complimentary ‘early bird’ coffee & croissant. In addition, a full American breakfast including cold and warm dishes, cereals, fresh fruits and fruit salad, and a selection of bread is served from 7 am onwards.Hotelguests and other visitors are welcome for lunch, dinner, afternoon coffee or evening cocktails. The complimentary wireless internet makes the lounge bar an excellent base for informal meetings. More formal meetings can be arranged in one of the 3 meeting rooms or in the beautiful boardroom suite, located on the 8th floor with lovely views over the park.. General Manager is Filip Caluwaert, who holds a wealth of hotel industry experience, having worked in the business for 16 years. Filip manages a team of 36 people  To celebrate the official re-opening, The Leopold Hotel is offering a very special rate  of € 89 per room per night. This offer is valid from 1 June to 1 September from Mondays to Fridays. Breakfast  can be enjoyed at a supplement of €15 per person.   Leopold Hotels are boutique 4 star properties, targeting the discerning traveller who values a more personal experience . Leopold Hotels have a luxurious look and feel, and offer service standards in line with the product. Core brand elements include air conditioning in all guest rooms, ipod docking stations, wine bag with ice, turn down service, luxurious bathroom amenities and ultra comfortable beds.

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Wicklow has been chosen as the location for eight episodes of a popular Belgian soap opera called Thuis (meaning Home).  The soap – featuring the magnificent scenery of Co Wicklow – will be seen by over 1.4 million viewers throughout Belgium, when the programme airs on national TV channel EEN in May and again in September. 

With the assistance of Tourism Ireland and Fáilte Ireland, the show’s producers scouted Wicklow recently and filming took place on location around the county, in places like Glendalough and Laragh.  The eight episodes will feature a newly-married couple from the soap coming to Ireland for their honeymoon.  The couple will experience the wonderful hospitality of the local people and view the beautiful scenery of counties Wicklow and Wexford, taking in a number of iconic visitor attractions including Glendalough.

Danielle Neyts, Tourism Ireland Belgium, said: “This is a wonderful opportunity for us to showcase Wicklow to the Belgian market.  The publicity value of a programme like ‘Thuis’ is incalculable.  It is one of the most popular TV programmes in Belgium and the wonderful scenery of Wicklow will be seen by millions of potential holidaymakers.

“Tourism Ireland has an extensive promotional programme in place for 2009, highlighting Wicklow and the island of Ireland as a fantastic holiday destination.  It is absolutely essential that we convey the message that there has never been a better time for Belgians to visit the island of Ireland.”

It’s no secret that we have become very fond of Belgium over the last three years . Ever since PREM took over our first hotel in Belgium back in 2006 we have grown to love the country ,the people , the great city’s like Antwerp , the chocolate and the beer . Despite a few early challenges it is a good country to do business in ,the Belgium’s are very professional and hard working . I always felt that the perception of the country  was unfair and they are poor at selling the many positives that they have to an international  audience . But , that may be about to change according to this  recent press report .Lets hope this initiative works .

De Standaard /Vlaams-Brabant/Brussel ; Tuesday 26 May 2009 ; p.50

Minister of Foreign Affairs Karel De Gucht (Open VLD) yesterday introduced his 38-member Business Council, which he formed to tackle the many complaints emanating from the business world about Belgium’s poor image. Thanks to the ongoing political crisis, that image has hit rock-bottom. Moreover, Belgium has lost 25 percent of its market share on the export market over the past ten years. The council of 38 members is made up of leaders of both major and minor Belgian companies.

They accept that a lack of coordination between the three regional administrations (Brussels, Flanders and Wallonia) is a handicap to foreign trade, while Belgium does not make sufficient use of its position as host-country to the EU and NATO either. Brussels could be a massive conference centre but not enough is invested to attract large international conferences, says Didier Malherbe of the pharmaceutical company, UCB. Jan De Nul, owner of the eponymous international dredging group, believes that Belgium is only still regarded as a quality location for its medical and health services.

According to the advertising executive Guillaume Vander Stighelen, Belgium is like a reverse Italian restaurant, with everything going well behind the scenes in the kitchen, but the moment the doors are opened the fights and crockery-breaking start.

I am delighted to announce that the overall winner’s for PREM Group’s Property of the Year Award 2008 goes to the highly deserving team at Premier Apartments Liverpool. This was a particularly tough decision as both runners up, Crown Plaza Brugge and Days Hotel Parkwest offered some very tough competition. Each property performed very well under all criteria: Financial performance, team focus, customer focus, supplier relationship, environmental and social initiatives. Outstanding however were the achievements of Premier Apartments Liverpool. Just one of their highlights was winning the Mersey Partnership Tourism Awards Self Catering property of the Year Award. 2008 brought many customers to the doors of Premier Apartments Liverpool, as the city enjoyed Capital of Culture – Marie and her team ensured that everyone who stayed will have reason to come back time and time again. Congratulations to Marie and all the team on becoming PREM Group’s Property of the Year for 2008!

Photo shows Jim Murphy presenting the award to Premier Apartments Liverpool GM Marie Melling .

 


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PREM UK person of the year 2008 was awarded to Neville Passerelli.Neville holds the position of Kitchen Porter in our Leopold Hotel Sheffield.Neville has been employed with us since the opening of the Hotel in June 2007 and in the last 22 months he has proved himself to be an valuable member of the Leopold team.The following glowing praise was attributed to Neville by the General Manager of Leopold Hotel, George Arizmendi; His commitment and dedication are an example to all his colleagues. Since his start date he has not missed a day’s work due to sickness and has always been one of the most reliable members of the Team. The Leopold hotel has been awarded 5 stars (Maximum is 5) for levels of cleanliness by Sheffield city council and the following comments have been recorded in a Health & safety inspection carried out by external auditors in October of 2008:“The level of cleanliness in the kitchen at the Leopold is of a very high standard” I feel that Neville is worthy of this nomination, as he is one of the true behind the scene “heroes” whose contribution goes unnoticed but is key in keeping the service flowing seamlessly”. Presenting the award to Neville are George Arizmendi ( General Manager Leopold Hotel Sheffield) and Evelyn Haran ( PREM Group UK Operations Manager)  

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On Monday 20th of April PREM Group hosted a dinner in the Crowne Plaza Brugge to celebrate the retirement of Sam Sasportas . Sam was Prem’s Regional Director of Operations for Antwerp and Mechelen and he retired in April following a lenghty career in the hotel industry . I first met Sam back in April 2007 when Stephen Loftus and myself travelled to Antwerp to view the Carlton and the Astoria Hotels . Sam was managing Director of these two hotels and after 20 years the owners had decided to sell both property’s . Our first impressions of Sam were that he was a consummate hotel professional who was always dressed impeccably . These two hotels were his life and he ran them both in a manner that was a reflection of the very high standards that he set for himself . Following on from our acquisition of the two hotels Sam’s support and advice were invaluable to PREM as we dealt with the challenges of operating on mainland Europe for the first time . Sam went on to become PREM’s Director of Operations responsible for 5 hotels in the Antwerp cluster following our acquisition of the Global Hotel Group in September 2007 . Sam was not only a work colleague ,but he became a good friend to all of us who had the pleasure of spending time in Antwerp over the last few years . I would like to wish Sam and his wife Arleth a very happy retirement and we look forward to keeping in touch . Sam enjoy it , we envy you .

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Thanks to Robbie Phoenix for sending me the following email and photo’s . Congratulations to the boys from Wayside Celtic ,the future of Irish soccer is in safe hands . I am glad they enjoyed our hotels in Hasselt .

Hi Jim

 

Myself and my son Ross were in Belgium for four days over the Easter holidays with Wayside Celtic FC. We booked into the Holiday Inn Hasselt & had dinner each night in the Express Inn Hasselt, I would just like to say that the staff in both hotels made us very welcome and made our stay in Belgium even better.

 

The good news is that Wayside Celtic FC won the Hasselt cup in Belgium and are know the champions of Europe for under 13. Please see attachments with Photos.

 

 

 

Kind Regards

Robbie Phoenix

Facility Manager

Premier Business Centers

12 Lower Hatch Street

D.2

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