A group of Aer Lingus pilots invest in Dublin's first all-suite hotel; Stephen's Hall Hotel and Jim Murphy is appointed General Manager.
The majority of pilots release their shares paving the way for a management buy out. Two of the original pilots, Peter Redden and Gerry McNulty join forces with Jim Murphy to establish PREM Group and Jim becomes Managing Director. The portfolio is expanded to incorporate serviced apartments in Dublin City Centre.
PREM Group partner with Choice Hotels creating a valuable link to a worldwide franchise and rebrand their properties under the Comfort Inn, Quality Hotel and Clarion Hotel brands.
PREM Group expands into the UK launching Premier Apartments
in key cities such as Liverpool, Manchester and Nottingham.
Following a successful partnership with Choice Hotels, PREM Group join forces with another International Brand, Wyndham Worldwide involving a major expansion programme of the Days Inn, Days Hotel and Ramada Brands.
The company begin exploring opportunities in mainland Europe. The first acquisition is a small hotel group in Antwerp which consists of 3 hotels; Astoria Hotel
, Leopold Hotel
and Ramada Plaza Hotel
. Following these acquisitions, the portfolio grows to incorporate 9 additional properties operating under the Crowne Plaza, Holiday Inn and Holiday Inn Express brands.
Trinity Hospitality Services
is established. PREM Group recognise that many hoteliers and operators want to tap into professional expertise for specific areas of their business but don't need a full management contract. This flexible business model allows hotel owners and operators to select from a list of specialised services which best suit the needs of their business including purchasing, revenue management, digital marketing, guest loyalty, business development, IT and more.
Following an equity raise, PREM Group complete the purchase of two all suite hotels, Premier Suites Dublin Leeson Street
and Premier Suites Dublin Ballsbridge
. This marks the first of our acquisitions.
PREM Group secure a €30 million investment with Proventus Capital and complete the acquisition of The Osprey Hotel + Spa
PREMIER SUITES expand in Belgium with Brussels opening - PREMIER SUITES Brussels Lounge
Premier Apartments re-brand as PREMIER SUITES
, launching 2 tier brands - PREMIER SUITES & PREMIER SUITES PLUS (February 2016)
PREMIER SUITES open new property in Glasgow (February 2016) bringing a total of 13 properties in Ireland, United Kingdom and Belgium.
PREM announce plans for further expansion of the PREMIER SUITES brand with openings in Reading (2016), and Rotterdam (2017).
PREM hotels sign deal with Sax Vastgoed to expand in the Netherlands in 2019.