International Partner Brands

HAMS have long established relationships and partner with some of the world's largest franchising companies including Intercontinental Hotel Group and Wyndham Worldwide, who license brands such as Crowne Plaza, Holiday Inn, Holiday Inn Express and Ramada.


Holiday Inn
is one of the world's most recognisable brands. Founded in 1952, Holiday Inn was the first hotel chain to sell a franchise. With nearly 1,400 hotels in 100 countries, this is one of the world's most recognisable hotel brands with a global reputation for quality service, comfort and value.


A fresh, clean hotel choice, the fastest growing brand in the industry. A fresh, clean, uncomplicated hotel choice offering comfort, convenience and good value. there are over 1,700 properties across 100 countries, with an average of 2 new openings each week! Holiday Inn Express is the fastest growing brand in the industry.


Premium accommodation, for business and leisure. Launched in 1983, Crowne Plaza is a dynamic hotel brand, with presence in over 40 countries. Truly international, the brand offers premium accommodation, designed for the discerning business and leisure guest who appreciates simplified elegance.


A mid-market brand, appealing to mid-market leisure and business guests. Established in 1954, the
Ramada brand is positioned to appeal to mid-market leisure and business guests. With 900 locations in 25 countries, there are plans to grow and extend the brand on a global level.


Small Luxury Hotels
, synonymous with excellent service and quality. An unsurpassed collection of over 480 hotels spanning more than 70 countries, which together offer an infinite variety of experiences tailored especially to you.

Our Own Brands

We have developed a number of our own hospitality brands, each with a unique concept and offering. Franchise opportunities are available to independent properties.


Leopold Hotels
are boutique 4 star properties, targetting the discerning traveller who is looking for a more personal experience and is willing to pay a little more for this. Leopold Hotels have a luxurious look and feel, and offer service standards in line with the product. Core brand elements include air conditioning in all guest rooms, iPod dock, wine bag with ice, turn-down service and ultra comfortable beds.


Established in 1996, Premier Apartments are situated in city centre locations and urban areas, offering a convenient alternative to a hotel stay. With a premium quality fit out and contemporary decor, guests can maintain the independence they enjoy at home in the spacious surroundings of a welcoming apartment.


Aspect Hotels are 3 star mid-market hotels located in towns and cities across Europe. We have developed the brand in response to the challenges facing hotels in a difficult trading environment. Aspect Hotels offer real value for money, with a warm welcome and great service. Key brand elements include free internet access and all hotels operate a bar, restaurant and selection of meeting rooms.